HAGL & KINGFOODMART SIGN STRATEGIC COOPERATION AGREEMENT ON PRODUCT DISTRIBUTION

PRESS RELEASE

. HAGL & KINGFOODMART SIGN STRATEGIC COOPERATION AGREEMENT ON PRODUCT DISTRIBUTION
. PROGRAM: “BAU DUC” GIVES AWAY 1 MILLION PLEIKU SWEET BANANAS TO THANK CUSTOMERS AT KINGFOODMART SUPERMARKET CHAIN
. LAUNCHING HAGL GREEN AGRICULTURAL PRODUCTS

Mr Doan Nguyen Duc - Chairman BOD

On November 2, 2024, at Rex Hotel, 141 Nguyen Hue, District 1, Ho Chi Minh City, Hoang Anh Gia Lai Joint Stock Company (HAGL) and KINGFOODMART conducted a signing ceremony for strategic cooperation agreement on product distribution to bring HAGL's agricultural products into the KINGFOODMART chain. At this event, the two businesses also offer announced a giveaway promotion offering free 1 million Pleiku Sweet bananas to express gratitude to customers, and at the same time launched a number of HAGL green agricultural products. 

Hoang Anh Gia Lai Group has started its agribusiness in 2007, spending 17 years of investing and developing with many efforts to do responsible agriculture. Customer trust is critical to the agricultural community, including Hoang Anh Gia Lai. Therefore, responsible agriculture is both requirement and a driving force that helps us overcome difficulties, seek innovation, and apply circular agriculture to create high-valued products, in the context of limited resources.

HAGL's safe products of high quality radically apply circular agriculture, meeting GLOBALG.A.P, Viet GAP standards and strictly comply with the regulations of orchard codes and packaging houses when exporting to Japan, South Korea and China. Banana, durian, and banana-fed pork are preserved in cold storage to maintain fresh quality from harvest until they are delivered to consumers. We are committed to clear and transparent traceability. Where after-sales quality problems arise, HAGL is ready to cooperate with customers to handle them in no time.

After a period of research and pilot production, HAGL Group officially launched into market a number of green agricultural products to serve domestic consumers.

Hoang Anh Gia Lai has officially distributed fresh agricultural products, harvested daily from the group's farms such as bananas, durians, and banana-fed pork through Kingfoodmart  chain. This cooperation will also continue with the distribution of other HAGL products (to be disclosed by HAGL in the near future)

Mr. Dinh Van Huan - Founder of Seedcom, the unit behind the Kingfoodmart supermarket chain

Sharing the reason for cooperating with Hoang Anh Gia Lai Group, Ms. Nguyen Thi Ngoc Thuy - CEO of Kingfoodmart said: “Kingfoodmart and HAGL met on the journey of finding high-quality Vietnamese products for Vietnamese people. We aspire to cooperate with domestic and international suppliers to bring the highest quality products from farms/factories to consumers. Hoang Anh Gia Lai Group is producing large-scale agricultural products such as bananas and durians of high standards, meeting export criteria to demanding markets such as Japan, South Korea ... Kingfoodmart is convinced by the quality and flavor of the products; impressed with the large-scale professional production standards, ensuring constant supply when seeing banana and durian and banana-fed pig farms.”

On launching this strategic cooperation, Mr. Duc gave away 1 million Pleiku Sweet highland bananas to Kingfoodmart customers in the city for a try through Kingfoodmart chain in Saigon and Binh Duong as well as its ecosystem from November 2 until the giveaways run out. Customers can get a combo of 4-5 bananas for free in many ways including:

A) Visit the website Kingfoodmart.com or OneLife membership application to view the product and then register to place order for and then collect the products at Kingfoodmart stores or for home delivery

B) Visit any Kingfoodmart supermarket to get the bananas.

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Event posters "Boss Duc giving away bananas to customers" are conspicuosly placed at Kingfoodmart supermarkets.

 “Kingfoodmart closely cooperates with Hoang Anh Gia Lai Group in the stages of production planning, harvesting and distribution to customers with the goal of producing the best products, meeting the needs and, also, strict criteria that we set of how to deliver the freshest products to customers. This is realized when customers place their orders on the Kingfoodmart.com website or Onelife membership application. Order information will be sent to Hoang Anh Gia Lai Group for harvesting and packaging from the farms and then the goods will be transported to Ho Chi Minh City overnight and delivered to customers in the morning in the best condition. ” - Kingfoodmart representative added.

Information about Kingfoodmart Supermarket Chain:

Kingfoodmart is a food supermarket chain specializing in providing fresh, quality, safe food and necessities, fully serving the daily needs of Vietnamese families. Not only providing fresh and clean food every day, we wish to attract and inspire Vietnamese people - the end consumers - with a life full of enjoyment and quality through cuisine.

Established in 2018, Kingfoodmart Food Supermarket operates nearly 80 stores in Ho Chi Minh City, Binh Duong (as of November 2024) and is expanding rapidly. The supermarket is known as a retailer providing high-quality, fresh food and consumer goods solutions, distributed directly from factories or farms to customers. In addition to the supermarket chain, we also have an online business ecosystem that connects directly with customers through the OneLife membership application, OneLife prepaid card and the website kingfoodmart.com. Currently, the OneLife membership application reaches more than 2 million users, with an average of 1 million visits/month and an online shopping customer growth rate of more than 300% per quarter after only 2 years of launching the application. Kingfoodmart has tested many business models and achieved impressive growth results by 4 times in 2020-2022. From 2023, the Supermarket aims to grow the system and become a retail brand of agro products imported or produced directly from Vietnamese and international suppliers, approaching customers on multiple platforms and providing effective customer care.